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The Plug in Florida

theplug.coffee · Coffee & Beverage · the Q3 2026 release

The Plug has 7 locations in Florida, its 2nd-largest state of the 9 it operates in.

See where The Plug opens next →
The Plug in Florida

Every figure in this block is measured inside Florida. Nothing in it is a rate.

The Plug: local figures for Florida.
FigureValueWhat it measuresFlorida only
Locations in Florida7Records the US location index holds for The Plug inside Florida right now — a snapshot at the Q3 2026 release, not a change over time.
Rank among The Plug's states2nd of 9By location count, among the states where this brand clears the publication floor.
States with a published The Plug page9States where the brand has at least 3 locations. Smaller states exist in the index and are not published.
Locations across those states41The sum of the state table below. Lower than the national count, which includes states under the floor.
Florida's share of that footprint17.1%A share of the published states only. Both halves are the same measure, so this is not a growth rate.
Index opening records in Florida5A DIFFERENT measure from the count above: openings detected inside the tracked window, not stores standing today.
Cities with index opening records in Florida5Distinct cities after folding spelling variants. See the city table.
  • The two counts above are measured differently and are both correct. Locations in Florida is a presence snapshot of what operates there now; index opening records counts what opened inside the tracked window. A chain that already had 40 locations in Florida and opened none reads 0 openings.
  • It is a count of OPENINGS, not of stores. Openings are diffs against the previous release, so a mature operator that finished its Florida buildout before the window opened shows a large location count and no openings at all.
  • The Plug's opening records arrive overwhelmingly as supplier batches rather than as dated store openings, so they are labelled index opening records and no quarterly pace is published from them.
Where The Plug has opened in Florida

Cities with index opening records recorded for The Plug in Florida. The count beside each city is its openings — not its total The Plug locations.

The Plug index opening records by city in Florida, largest first.
Citymodal spelling in the indexIndex opening recordsinside FloridaShare of Florida openingsSpellings foldedraw variants in the index
Boca Raton120.0%1
Deerfield Beach120.0%1
Delray Beach120.0%1
Pompano Beach120.0%1
Port Orange120.0%1
  • 5 cities with index opening records in Florida.
  • Spellings are folded the same way the city URLs are built, so "St. Louis" and "St Louis" are one city rather than two. The most frequent raw spelling wins the label; "Spellings folded" is how many the index actually holds.
  • Cities are NOT linked: a city page is published only where at least three brands clear the floor, so a link from here would frequently point at a page that does not exist.
The Plug in every state we publish

The brand's whole published footprint, largest first. Florida is highlighted in place.

The Plug locations by state.
RankStateLocationspresence snapshotShare of footprintpublished states only
1California922.0%
2Florida — this page717.1%
3Georgia614.6%
4Texas49.8%
5Michigan37.3%
6North Carolina37.3%
7New York37.3%
8Ohio37.3%
9South Carolina37.3%
  • A state appears here only with at least 3 locations. States below the floor are in the index but have no page, so this total is smaller than the national count.
  • Locations are a presence snapshot at the Q3 2026 release. They are not openings and they are not a change.
The Plug nationwide

Context for the local figures above. None of it is a Florida number.

The Plug: national figures, for context only.
FigureValueUnited StatesBasis
US locations55At the latest vintage, Q3 2026.
US locations at the window start32The first tracked vintage, Q4 2024.
Net new over the window+23The difference between the two counts above. A count movement, not a count of openings.
Growth over the windowwithheld: this brand's index coverage is still maturing — see the note under this tablePercentage change in the count between the first and latest vintages, nationwide.
Growth as a multiplewithheld: this brand's index coverage is still maturing — see the note under this tableThe same movement stated as a multiple of the starting count.
Growth against its categorywithheld: this brand's index coverage is still maturing — see the note under this tableThe brand's percentage change minus its category's, so a rising tide is subtracted out.
Mean quarterly change+4.8Average count movement per vintage step. The default ranking key on the hub.
Verified openings in the windowwithheld: the opening records are supplier batches — see the note under this tableIndividually dated location records new to the index inside the window, nationwide.
Openings pace, latest stepwithheld: the opening records are supplier batches — see the note under this tableVerified openings per 91 days over the most recent vintage step.
Openings pace, prior stepwithheld: the opening records are supplier batches — see the note under this tableThe same measure one step earlier.
Directionwithheld: the opening records are supplier batches — see the note under this tableAccelerating, steady or slowing, decided on the two paces at the precision they are printed.
Latest pace as a share of the basewithheld: the opening records are supplier batches — see the note under this tableThe latest pace over the store count at that step's start vintage.
Prior pace as a share of the basewithheld: the opening records are supplier batches — see the note under this tableThe same measure one step earlier.
Reported openings pace, latest+1.6The server's own pre-aggregated pace. Shown because the page ranks on the series-derived figure above and the two must agree.
Reported openings pace, prior+9.9The same, one step earlier.
Largest single step's share of the change44%One release carrying most of the movement is the signature of a data-coverage artifact rather than of openings.
Steps that moved the same direction100%A real buildout moves one way most quarters. This and the row above are the credibility filter.
Passes the credibility filteryesLargest step at or under half the movement, most steps in one direction, and net new above zero.
Cleared to print a percentagenoWhether the index's coverage of this brand is mature enough for a rate to mean anything.
Openings corroborated by coverage96%Share of the openings that agree with the count series over the same step.
Records matching the brand's own website10%Share of index records whose website resolves to this domain.
Records sharing an address with another operator35%High values mean host locations, sibling banners or shared kitchens rather than the chain's own leases.
Entity classchainAnything other than a chain is not published as a brand page in this state tier.
CategoryDining and Drinking > Cafe, Coffee, and Tea House > Coffee ShopThe index's own category path for this brand.
SegmentCoffee & BeverageThe published grouping the category rolls up to.
Match name in the indexthe plugThe string the location index matches records against. Rarely the display name.
Display nameThe PlugAs published. Some domains carry a read-time repair where the index's most frequent name is a department's.
Domaintheplug.coffeeThe key every table on this tier is joined on.
Tracked window8 vintages, Q4 2024 to Q3 2026How many quarterly releases this brand has been measured across.
Vintage stamps2024-11-19|2024-12-03|2025-03-06|2025-06-10|2025-09-09|2025-12-16|2026-03-18|2026-07-09Every release these figures were built from, oldest first, pipe-separated. It is a LIST of dates rather than one date, which is why nothing on this page prints it as a timestamp.
  • Every figure in this block is NATIONAL. It is identical on all 9 of The Plug's state pages and is not apportioned to Florida — dividing a national percentage into a state is not a fact about anything, which is why no Florida growth rate is published anywhere on this page.
  • Openings are individually dated records new to the index; net new is the difference between two count snapshots. The two answer different questions and rarely match.
  • The Plug's opening records arrive overwhelmingly as supplier batches rather than as dated store openings, so they are labelled index opening records and no quarterly pace is published from them.
  • This brand's index coverage is still maturing, so growth percentages are withheld.
The Plug's count by quarter, nationwide

The national count series behind the figures above. Both readings of it — the raw count and the indexed one — are columns here.

The Plug: US locations at each tracked vintage.
QuarterVintage dateUS locationsIndexed100 = first vintageChange vs prior
Q4 20242024-11-1932100—
Q4 20242024-12-03321000
Q1 20252025-03-0634106+2
Q2 20252025-06-1035109+1
Q3 20252025-09-0937116+2
Q4 20252025-12-1643134+6
Q1 20262026-03-1853166+10
Q3 20262026-07-0955172+2
  • Indexed values rebase the series to 100 at the first vintage with a non-zero count. A brand first measured at zero enters at 0 and reaches 100 one step later.
  • National figures. Not apportioned to any state.
The Plug's openings by vintage step, nationwide

Each row is the difference between two consecutive releases, so there is one fewer step than there are quarters above.

The Plug: index opening records per vintage step, with the real step length each pace is normalised by.
Step endsQuarterOpeningsin the stepStep lengthdaysPaceper 91 daysBatch-suspectshare of the step
Dec 3, 2024Q4 202401400%
Mar 6, 2025Q1 2025193+1.00%
Jun 10, 2025Q2 2025196+0.90%
Sep 9, 2025Q3 2025291+20%
Dec 16, 2025Q4 2025698+5.6100%
Mar 18, 2026Q1 20261092+9.9100%
Jul 9, 2026Q3 20262113+1.6100%
  • Steps are irregular, so a pace is openings divided by the step's real length and multiplied by 91 days rather than a raw quarterly count.
  • A batch-suspect share above half means the records were created on an index-wide vendor ingest day or bunched into a few days of the step; it impeaches the timing, not the existence of the stores.
  • National figures. Not apportioned to any state.
Where should The Plug open next in Florida?

Cobroker ranks the Florida trade areas that look like the ones The Plug already performs in — demographics, co-tenancy, traffic.

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