Where
Victoria's Secret records added to the index
The wash is where US retail is opening overall. The dots are the records the index added for this brand, which are not all store openings — drag the timeline to watch them land.
The full report finds the trade areas that look like the ones Victoria's Secret already wins in — demographics, co-tenancy, traffic.
One release carries most of this change — likely a data-coverage artifact, not store openings.
US locations
As of Q3 2026
Net new stores
8 quarters · Q4 2024 → Q3 2026
Growth
8 quarters · Q4 2024 → Q3 2026
Victoria's SecretUnverified — One release carries most of this change — likely a data-coverage artifact, not store openings.
Indexed to 100 at the first quarter — the shape is the growth rate, not the store count.
Rankings
The fastest-growing chains in Apparel & Accessories
Ranked by acceleration — opening faster now than they were a year ago.
Placing Victoria's Secret in its category…
Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion.
| Trend | Compare | |||||||
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Click any company to compare it against Victoria's Secret — the chart, the metric table and the link at the bottom of this page all follow.
Compare
Victoria's Secret against anyone
Indexed to 100 at the first quarter, so a 300-store chain and a 3,000-store chain are the same shape. Victoria's Secret plus up to 4 others.
Who
Who to call at Victoria's Secret
The people behind this brand's growth — real estate first.
Leadership
Melinda McAfee
Chief Human Resources Officer and Chief Legal Officer, Victoria's Secret & Co.
mmcafee@victoria.com
Knowing how fast Victoria's Secret is growing is half of it. The other half is where they should open next.
We'll find the trade areas that look like the ones Victoria's Secret already wins in — demographics, co-tenancy, traffic, and the specific neighbourhoods that match.