Where
Theory records added to the index
The wash is where US retail is opening overall. The dots are the records the index added for this brand, which are not all store openings — drag the timeline to watch them land.
The full report finds the trade areas that look like the ones Theory already wins in — demographics, co-tenancy, traffic.
One release carries most of this change — likely a data-coverage artifact, not store openings.
US locations
As of Q3 2026
Net new stores
8 quarters · Q4 2024 → Q3 2026
This brand's index coverage is still maturing, so growth percentages are withheld.
TheoryUnverified — One release carries most of this change — likely a data-coverage artifact, not store openings.
Indexed to 100 at the first quarter — the shape is the growth rate, not the store count.
Rankings
The fastest-growing chains in Apparel & Accessories
Ranked by acceleration — opening faster now than they were a year ago.
Placing Theory in its category…
Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion.
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Click any company to compare it against Theory — the chart, the metric table and the link at the bottom of this page all follow.
Compare
Theory against anyone
Indexed to 100 at the first quarter, so a 300-store chain and a 3,000-store chain are the same shape. Theory plus up to 4 others.
Knowing how fast Theory is growing is half of it. The other half is where they should open next.
We'll find the trade areas that look like the ones Theory already wins in — demographics, co-tenancy, traffic, and the specific neighbourhoods that match.