Where
Every Serena & Lily opening, on the map
The wash is where US retail is opening overall. The dots are this brand — drag the timeline to watch them land.
The full report finds the trade areas that look like the ones Serena & Lily already wins in — demographics, co-tenancy, traffic.
US locations
As of Q3 2026
Net new stores
8 quarters · Q4 2024 → Q3 2026
Verified new locations
8 quarters · Q4 2024 → Q3 2026
Individually verified openings, not a count difference.
Latest quarter
1 quarter, against the quarter before it
+1.6 new locations last quarter vs 0 the quarter before
This brand's index coverage is still maturing, so growth percentages are withheld — the counts shown are individually verified store openings.
Serena & Lily
Indexed to 100 at the first quarter — the shape is the growth rate, not the store count.
Rankings
The fastest-growing chains in Home & Furnishings
Ranked by acceleration — opening faster now than they were a year ago.
Placing Serena & Lily in its category…
Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion.
| Trend | Compare | |||||||
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Click any company to compare it against Serena & Lily — the chart, the metric table and the link at the bottom of this page all follow.
Compare
Serena & Lily against anyone
Indexed to 100 at the first quarter, so a 300-store chain and a 3,000-store chain are the same shape. Serena & Lily plus up to 4 others.
Knowing how fast Serena & Lily is growing is half of it. The other half is where they should open next.
We'll find the trade areas that look like the ones Serena & Lily already wins in — demographics, co-tenancy, traffic, and the specific neighbourhoods that match.