Where
Every Pho So 1 opening, on the map
The wash is where US retail is opening overall. The dots are this brand — drag the timeline to watch them land.
The full report finds the trade areas that look like the ones Pho So 1 already wins in — demographics, co-tenancy, traffic.
One release carries most of this change — likely a data-coverage artifact, not store openings.
US locations
As of Q3 2026
Net new stores
8 quarters · Q4 2024 → Q3 2026
Verified new locations
8 quarters · Q4 2024 → Q3 2026
Individually verified openings, not a count difference.
Latest quarter
1 quarter, against the quarter before it
0 new locations last quarter vs 0 the quarter before
This brand's index coverage is still maturing, so growth percentages are withheld — the counts shown are individually verified store openings.
Pho So 1Unverified — One release carries most of this change — likely a data-coverage artifact, not store openings.
Indexed to 100 at the first quarter — the shape is the growth rate, not the store count.
Rankings
The fastest-growing chains in Asian
Ranked by acceleration — opening faster now than they were a year ago.
Placing Pho So 1 in its category…
Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion.
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Click any company to compare it against Pho So 1 — the chart, the metric table and the link at the bottom of this page all follow.
Compare
Pho So 1 against anyone
Indexed to 100 at the first quarter, so a 300-store chain and a 3,000-store chain are the same shape. Pho So 1 plus up to 4 others.
Knowing how fast Pho So 1 is growing is half of it. The other half is where they should open next.
We'll find the trade areas that look like the ones Pho So 1 already wins in — demographics, co-tenancy, traffic, and the specific neighbourhoods that match.