Pandora Jewelry

pandora.net · Apparel & Accessories

See where Pandora Jewelry opens next →
Pandora Jewelry — US locations and store growth

Pandora Jewelry has 1,296 US locations as of Q3 2026, with a net gain of 259 US locations and 93 individually verified store openings since Q4 2024. This brand's index coverage is still maturing, so growth percentages are withheld — the counts shown are individually verified store openings.

US locations
1,296
Net new US locations since Q4 2024
+259
Individually verified store openings since Q4 2024
93
Observation window
8 quarterly observations, Q4 2024 to Q3 2026
Category
Apparel & Accessories
Category path
Retail > Fashion Retail > Jewelry Store

What is withheld, and why

  • This brand's index coverage is still maturing, so growth percentages are withheld — the counts shown are individually verified store openings.

Counts are quarterly observations of Cobroker's US location index (8 quarterly observations, Q4 2024 to Q3 2026). Openings are counted from individually verified store openings rather than from the quarter-over-quarter difference in the index's record count, and every count reflects what the index observed on that date, so a figure can lag a chain's own reporting.

Key figures

The five headline numbers, each with the window it is measured over and, where a gate fired, the reason it reads as it does instead of the number.

Pandora Jewelry — the five headline figures, with the window each is measured over and the gate that shaped it.
FigureValueWindowwhat the figure is measured overDetailWhy it reads as it does
US locations1,296As of Q3 2026Locations recorded at the latest quarterly observation.
Net new stores+2598 quarters · Q4 2024 → Q3 2026Change in recorded US locations across the window.
Verified new locations938 quarters · Q4 2024 → Q3 2026Individually verified openings, not a count difference.
Growthindex coverage of this brand is still maturing8 quarters · Q4 2024 → Q3 2026Percentage change in recorded US locations across the window.This brand's index coverage is still maturing, so growth percentages are withheld — the counts shown are individually verified store openings.
Latest quarternot measured1 quarterOpenings data is updating for this brand.This brand's index coverage is still maturing, so growth percentages are withheld — the counts shown are individually verified store openings.
Store count by quarter

Every quarterly observation the index holds for this brand, as a raw count and rebased to 100.

Pandora Jewelry — US locations at each quarterly observation.
QuarterObservedvintage date, ISOLocationsraw countIndexed100 at the first measured vintageChangeagainst the previous quarter
Q4 20242024-11-191,037100
Q4 20242024-12-031,0371000
Q1 20252025-03-061,117108+80
Q2 20252025-06-101,228118+111
Q3 20252025-09-091,229119+1
Q4 20252025-12-161,241120+12
Q1 20262026-03-181,289124+48
Q3 20262026-07-091,296125+7
  • Indexed values rebase the series to 100 at the first vintage carrying a non-zero count, which is what makes a 300-store chain and a 3,000-store chain the same shape. The raw count beside it is the figure to quote.
  • A count is what the index observed on that date. It can lag a chain's own reporting, and a rise between two vintages is not by itself a store opening — see the openings table below, which counts them one at a time.
Every Pandora Jewelry opening

Each individually verified opening, newest first, with the city and state the live map holds and cannot display.

Every Pandora Jewelry opening the index verified, newest first.
Openeddate the index dates the record toCityStateLatitudeLongitudeRecord createdwhen the index first held itPlace idthe identity the double gate was applied to
Jul 9, 2026HackensackNJ40.90582-74.03295Jun 9, 20266a278686976a55538068c673
Jul 9, 2026BarstowCA34.84554-117.08470Jun 3, 20266a20bfe560c37233b88d695e
Jul 9, 2026AnaheimCA33.80461-117.91113May 10, 20266a00f6b54da0837539cbb09c
Jul 9, 2026Coconut GroveFL25.71000-80.26000May 10, 20266a00b681e48b3d2a36f346f2
Jul 9, 2026HinghamMA42.18160-70.90073May 1, 202669f52d25f9fc1a61e976d9b7
Jul 9, 2026RichmondVA37.56846-77.47130Apr 14, 202669de599025e381518d3292e6
Jul 9, 2026SnellvilleGA33.89780-84.00369Apr 6, 202669d3f45fa650bf0f919c0f3c
Jul 9, 2026Little RockAR34.76794-92.45960Apr 2, 202669ceb371043ac51e199b2fa6
Jul 9, 2026University ParkMD38.96497-76.93935Apr 2, 202669ceaa21b6d7f5648c3383c5
Jul 9, 2026Pigeon ForgeTN35.80346-83.56992Mar 31, 202669cc130161f8c72138b2d125
Mar 18, 2026OremUT40.27508-111.68139Feb 11, 2026698d02ebebcefe368b519dd6
Mar 18, 2026KennewickWA46.22639-119.22766Feb 11, 2026698d0247ebcefe368b4f61eb
Mar 18, 2026Johnson CityTN36.33922-82.37680Feb 11, 2026698d01c1ebcefe368b4d9efb
Mar 18, 2026Sherman OaksCA34.15691-118.43659Feb 11, 2026698d0172ebcefe368b4c99e0
Mar 18, 2026ConcordNC35.36994-80.72477Feb 11, 2026698d00fdebcefe368b4b0f7e
Mar 18, 2026TaylorMI42.20101-83.25481Feb 11, 2026698d009eebcefe368b49cd2c
Mar 18, 2026TempeAZ33.43276-111.90464Feb 11, 2026698d0026ebcefe368b48929e
Mar 18, 2026DowneyCA33.93509-118.11922Feb 11, 2026698cffa4ebcefe368b470ebf
Mar 18, 2026WestlakeOH41.45714-81.95144Feb 11, 2026698cff00ebcefe368b463ed3
Mar 18, 2026OlympiaWA47.04234-122.93406Feb 11, 2026698cf495b4c73314aef64476
Mar 18, 2026BozemanMT45.67219-111.07543Feb 6, 202669864c034ae0644b53e8f816
Mar 18, 2026BurleyID42.53235-113.77439Feb 6, 202669864bc74ae0644b53e7d7e6
Mar 18, 2026West CovinaCA34.07185-117.93482Feb 6, 20266986455c4ae0644b53d81f6e
Mar 18, 2026Moreno ValleyCA33.93892-117.27331Feb 6, 2026698642f94ae0644b53cce657
Mar 18, 2026Deer ParkNY40.76539-73.30379Feb 4, 20266983c034cf02bc0c01988c79
Mar 18, 2026BaysideNY40.77874-73.77771Feb 4, 20266983c02dcf02bc0c019868b1
Mar 18, 2026Rock HillNY41.61259-74.57194Feb 4, 20266983c01fcf02bc0c01981d75
Mar 18, 2026StockbridgeGA33.50632-84.23798Feb 4, 20266983c016cf02bc0c0197f369
Mar 18, 2026ColumbusOH40.05310-82.91312Feb 4, 20266983c00fcf02bc0c0197cd9c
Mar 18, 2026LeawoodKS38.91466-94.64621Feb 4, 20266983c00fcf02bc0c0197cd97
Mar 18, 2026New YorkNY40.80948-73.94391Feb 4, 20266983bff9cf02bc0c01975996
Mar 18, 2026AmarilloTX35.18371-101.92852Feb 4, 20266983bff1cf02bc0c019731f7
Mar 18, 2026DallasTX32.93020-96.81873Feb 4, 20266983bff1cf02bc0c019731f5
Mar 18, 2026WestminsterCO39.96106-104.99348Feb 4, 20266983bff1cf02bc0c019731ed
Mar 18, 2026SimpsonvilleKY38.20555-85.35134Feb 4, 20266983bfe4cf02bc0c0196ecc7
Mar 18, 2026PittsburghPA40.45623-80.15803Feb 4, 20266983bfcccf02bc0c01967362
Mar 18, 2026ScherervilleIN41.52249-87.46914Feb 4, 20266983bfa0cf02bc0c01958c20
Mar 18, 2026VancouverWA45.65793-122.58427Feb 4, 20266983bf9acf02bc0c019568b3
Mar 18, 2026CummingGA34.15456-84.17706Feb 4, 20266983bf99cf02bc0c01956748
Mar 18, 2026RochesterNY43.20777-77.68527Feb 4, 20266983bf8bcf02bc0c01951d33
Mar 18, 2026Dania BeachFL26.05282-80.15965Feb 4, 20266983bf83cf02bc0c0194f3e6
Mar 18, 2026ClarksburgMD39.22844-77.28730Feb 4, 20266983bf5fcf02bc0c01943153
Mar 18, 2026Niagara FallsNY43.09746-78.98005Feb 4, 20266983bf5fcf02bc0c0194314b
Mar 18, 2026New HartfordNY43.07750-75.29302Feb 4, 20266983bf21cf02bc0c0192f914
Mar 18, 2026DearbornMI42.31644-83.22217Feb 4, 20266983bf19cf02bc0c0192cef6
Mar 18, 2026FairhopeAL30.52316-87.90399Feb 4, 20266983bf01cf02bc0c01925e72
Mar 18, 2026LittletonCO39.58524-105.02625Feb 4, 20266983bef8cf02bc0c019232b5
Mar 18, 2026Grand JunctionCO39.09211-108.60209Feb 4, 20266983bef0cf02bc0c01920c0e
Mar 18, 2026WoodburnOR45.15651-122.87769Feb 4, 20266983bef0cf02bc0c01920c08
Mar 18, 2026HendersonNV36.06642-115.04296Feb 4, 20266983bed8cf02bc0c01919b06
Mar 18, 2026WethersfieldCT41.69645-72.65802Feb 4, 20266983bed0cf02bc0c019171c0
Mar 18, 2026DoverDE39.19621-75.54203Feb 4, 20266983bed0cf02bc0c019171be
Mar 18, 2026WaipahuHI21.40233-158.00653Feb 4, 20266983bec8cf02bc0c01914d3d
Mar 18, 2026CincinnatiOH39.09705-84.26365Feb 4, 20266983beb8cf02bc0c01910019
Mar 18, 2026AshlandKY38.48330-82.65341Feb 4, 20266983bea7cf02bc0c0190af82
Mar 18, 2026MidlothianVA37.50453-77.66416Feb 4, 20266983be62cf02bc0c018f998f
Mar 18, 2026Myrtle BeachSC33.78422-78.77409Feb 4, 20266983be4acf02bc0c018f4a5b
Mar 18, 2026DearbornMI42.31765-83.22324Feb 4, 20266983be2acf02bc0c018ef7f5
Mar 18, 2026LakewoodCO39.73181-105.15534Feb 4, 20266983be2acf02bc0c018ef7ed
Mar 18, 2026BeaumontTX30.09678-94.12759Jan 6, 2026695d9059dadade3332081a98
Mar 18, 2026San ClementeCA33.44111-117.62814Dec 28, 20256951bbb1c058231ac25c18b4
Dec 16, 2025Colonial HeightsVA37.24856-77.39013Dec 15, 20256940787f98a16e23d359fc5e
Dec 16, 2025East RutherfordNJ40.82836-74.08075Dec 15, 20256940759b98a16e23d3532a74
Dec 16, 2025ConcordCA37.96855-122.06096Dec 15, 20256940713398a16e23d343f6a5
Dec 16, 2025BaltimoreMD39.28670-76.61878Dec 15, 20256940704d98a16e23d3407269
Dec 16, 2025LafayetteIN40.41106-86.86108Dec 15, 202569406c1698a16e23d3312d76
Dec 16, 2025RichmondVA37.58412-77.49894Dec 15, 20256940628865d559314ae7ba53
Dec 16, 2025Chula VistaCA32.62407-116.96658Dec 15, 202569405ec665d559314ad9ef64
Dec 16, 2025MiamiFL25.70145-80.34886Dec 15, 202569405d6f65d559314ad4ca71
Dec 16, 2025PhoenixAZ33.51094-112.02919Dec 15, 202569405d6f65d559314ad4ca6f
Dec 16, 2025EdinburgTX26.29904-98.15888Dec 15, 202569405cfa65d559314ad30fac
Dec 16, 2025AuburnWA47.29845-122.24592Dec 13, 2025693dcdb2588de974d166a1ec
Dec 16, 2025EdinaMN44.88052-93.32476Nov 17, 2025691b9a52dcebcd6c1cb88306
Dec 16, 2025JenksOK36.01486-95.96238Nov 17, 2025691b96fc41a8b3500963887d
Dec 16, 2025RigbyID43.67206-111.91573Nov 17, 2025691b95b741a8b35009628ef7
Dec 16, 2025BrewertonNY43.21947-76.13589Nov 17, 2025691b8481a3886f7bbfb3008d
Dec 16, 2025McDonoughGA33.44689-84.14612Oct 31, 20256905462923dc8f26d7816c5c
Dec 16, 2025OrlandoFL28.44658-81.39672Sep 26, 202568d728712c7e436c6a28e855
Dec 16, 2025JacksonvilleFL30.18430-81.55402Sep 20, 202568cee7ed997e9c633236460d
Sep 9, 2025TylerTX32.29933-95.30273Sep 5, 202568bb3efb114d753053a3b853
Sep 9, 2025Atlantic CityNJ39.35959-74.41743Aug 2, 2025688ea0abdfe18f4f088954a5
Sep 9, 2025San FranciscoCA37.78415-122.40914Jul 26, 202568844b086c4d91326d209b19
Sep 9, 2025PittsburghPA40.45168-80.01672Jun 11, 20256849de6598bfef24dc68db95
Jun 10, 2025NaplesFL26.25359-81.79813Jun 5, 202568421f1cf6c6311829fed4a5
Jun 10, 2025EuclidOH41.59155-81.54053May 14, 20256823e2ddd8f902019e0461f2
Jun 10, 2025SeattleWA47.69380-122.30518Apr 30, 202568117c450707756355f816f0
Mar 6, 2025PortlandOR45.39670-122.75292Feb 1, 2025679eb3d86179ff5349d5aa83
Mar 6, 2025San AntonioTX29.42720-98.48783Jan 28, 2025679944e01e82181084aec66c
Mar 6, 2025RosemontIL41.97514-87.86707Jan 3, 202567773c293f5f26024d60e59c
Mar 6, 2025New YorkNY40.77528-73.91433Dec 23, 20246769d1a4225bb357dc7d5add
Mar 6, 2025HoustonTX29.99674-95.75730Dec 21, 2024676747c1ad56d32180ee7eaa
Mar 6, 2025New YorkNY40.80851-73.94634Dec 18, 2024676304394719b517fe3a265a
Mar 6, 2025GurneeIL42.38891-87.95835Dec 14, 2024675dd11b88986859eb503f20
  • 93 openings.
  • Each row cleared both halves of the openings gate: a place id the index had never seen, created inside the window. The ingest stamp is printed so a batch load is visible — a supplier loading many records on one day produces the same signature as a chain opening stores.
Openings by vintage step

The step array every pace and every verdict on this page is computed from, printed so the arithmetic can be checked.

Pandora Jewelry — the openings steps every pace and verdict on this page is computed from.
Step endsOpeningsrecords the step carriesStep lengthdays between the two vintagesPaceopenings per 91 daysBatch-suspectshare of the step's recordsUsable
Q4 202401400%yes
Q1 2025793+6.80%yes
Q2 2025396+2.80%yes
Q3 2025491+40%yes
Q4 20251898+1778%yes
Q1 20265192+5098%yes
Q3 202610113+8.130%yes
  • Pace is openings ÷ step length × 91, the same formula the latest-quarter verdict uses, printed here so it can be checked against the two numbers beside it.
  • Batch-suspect is the share of a step's records that arrived on an ingest day or in a concentration the build flagged. A step over 50% batch-suspect withholds the COMPARISON to the step before it, not the step's own count: batchiness impeaches timing claims, not existence claims.
  • A step is one interval between two quarterly vintages, so this table has one fewer row than the quarterly series above and its rows must not be read against that table's line by line.
Openings by state

The same records, grouped. This is the legible form of the live map's heat layer.

Pandora Jewelry — openings by state, largest first.
CodeStateOpeningsgrouped from the dated records aboveMost recentnewest record in this row
CACalifornia10Jul 9, 2026
NYNew York10Mar 18, 2026
TXTexas7Mar 18, 2026
FLFlorida6Jul 9, 2026
WAWashington5Mar 18, 2026
COColorado4Mar 18, 2026
GAGeorgia4Jul 9, 2026
OHOhio4Mar 18, 2026
VAVirginia4Jul 9, 2026
MDMaryland3Jul 9, 2026
MIMichigan3Mar 18, 2026
NJNew Jersey3Jul 9, 2026
AZArizona2Mar 18, 2026
IDIdaho2Mar 18, 2026
ILIllinois2Mar 6, 2025
INIndiana2Mar 18, 2026
KYKentucky2Mar 18, 2026
OROregon2Mar 18, 2026
PAPennsylvania2Mar 18, 2026
TNTennessee2Jul 9, 2026
ALAlabama1Mar 18, 2026
ARArkansas1Jul 9, 2026
CTConnecticut1Mar 18, 2026
DEDelaware1Mar 18, 2026
HIHawaii1Mar 18, 2026
KSKansas1Mar 18, 2026
MAMassachusetts1Jul 9, 2026
MNMinnesota1Dec 16, 2025
MTMontana1Mar 18, 2026
NCNorth Carolina1Mar 18, 2026
NVNevada1Mar 18, 2026
OKOklahoma1Dec 16, 2025
SCSouth Carolina1Mar 18, 2026
UTUtah1Mar 18, 2026
  • Grouped from the dated records above, including the ones past the rendered cap.
  • The interactive map draws these as an H3 hexagon ramp. A cell id is not a place a reader can act on, so the same signal is grouped by state and city here instead.
Openings by city
Pandora Jewelry — openings by city, largest first.
CityOpeningsgrouped from the dated records aboveMost recentnewest record in this row
New York, NY3Mar 18, 2026
Dearborn, MI2Mar 18, 2026
Pittsburgh, PA2Mar 18, 2026
Richmond, VA2Jul 9, 2026
Amarillo, TX1Mar 18, 2026
Anaheim, CA1Jul 9, 2026
Ashland, KY1Mar 18, 2026
Atlantic City, NJ1Sep 9, 2025
Auburn, WA1Dec 16, 2025
Baltimore, MD1Dec 16, 2025
Barstow, CA1Jul 9, 2026
Bayside, NY1Mar 18, 2026
Beaumont, TX1Mar 18, 2026
Bozeman, MT1Mar 18, 2026
Brewerton, NY1Dec 16, 2025
Burley, ID1Mar 18, 2026
Chula Vista, CA1Dec 16, 2025
Cincinnati, OH1Mar 18, 2026
Clarksburg, MD1Mar 18, 2026
Coconut Grove, FL1Jul 9, 2026
Colonial Heights, VA1Dec 16, 2025
Columbus, OH1Mar 18, 2026
Concord, CA1Dec 16, 2025
Concord, NC1Mar 18, 2026
Cumming, GA1Mar 18, 2026
Dallas, TX1Mar 18, 2026
Dania Beach, FL1Mar 18, 2026
Deer Park, NY1Mar 18, 2026
Dover, DE1Mar 18, 2026
Downey, CA1Mar 18, 2026
East Rutherford, NJ1Dec 16, 2025
Edina, MN1Dec 16, 2025
Edinburg, TX1Dec 16, 2025
Euclid, OH1Jun 10, 2025
Fairhope, AL1Mar 18, 2026
Grand Junction, CO1Mar 18, 2026
Gurnee, IL1Mar 6, 2025
Hackensack, NJ1Jul 9, 2026
Henderson, NV1Mar 18, 2026
Hingham, MA1Jul 9, 2026
Houston, TX1Mar 6, 2025
Jacksonville, FL1Dec 16, 2025
Jenks, OK1Dec 16, 2025
Johnson City, TN1Mar 18, 2026
Kennewick, WA1Mar 18, 2026
Lafayette, IN1Dec 16, 2025
Lakewood, CO1Mar 18, 2026
Leawood, KS1Mar 18, 2026
Little Rock, AR1Jul 9, 2026
Littleton, CO1Mar 18, 2026
McDonough, GA1Dec 16, 2025
Miami, FL1Dec 16, 2025
Midlothian, VA1Mar 18, 2026
Moreno Valley, CA1Mar 18, 2026
Myrtle Beach, SC1Mar 18, 2026
Naples, FL1Jun 10, 2025
New Hartford, NY1Mar 18, 2026
Niagara Falls, NY1Mar 18, 2026
Olympia, WA1Mar 18, 2026
Orem, UT1Mar 18, 2026
Orlando, FL1Dec 16, 2025
Phoenix, AZ1Dec 16, 2025
Pigeon Forge, TN1Jul 9, 2026
Portland, OR1Mar 6, 2025
Rigby, ID1Dec 16, 2025
Rochester, NY1Mar 18, 2026
Rock Hill, NY1Mar 18, 2026
Rosemont, IL1Mar 6, 2025
San Antonio, TX1Mar 6, 2025
San Clemente, CA1Mar 18, 2026
San Francisco, CA1Sep 9, 2025
Schererville, IN1Mar 18, 2026
Seattle, WA1Jun 10, 2025
Sherman Oaks, CA1Mar 18, 2026
Simpsonville, KY1Mar 18, 2026
Snellville, GA1Jul 9, 2026
Stockbridge, GA1Mar 18, 2026
Taylor, MI1Mar 18, 2026
Tempe, AZ1Mar 18, 2026
Tyler, TX1Sep 9, 2025
University Park, MD1Jul 9, 2026
Vancouver, WA1Mar 18, 2026
Waipahu, HI1Mar 18, 2026
West Covina, CA1Mar 18, 2026
Westlake, OH1Mar 18, 2026
Westminster, CO1Mar 18, 2026
Wethersfield, CT1Mar 18, 2026
Woodburn, OR1Mar 18, 2026
  • A city is the locality string on the record plus its state code. Records the index could not localise are counted in their own row rather than dropped, so this table sums to the total above.
#121 of 121 fastest-growing chains in Apparel & Accessories

Ranked by acceleration — opening faster now than they were a year ago.

Pandora Jewelry ranks #121 of 121 chains in Apparel & Accessories by acceleration.

Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion. They also exclude domains whose index records are departments and facilities rather than distinct stores, and the two identity classes that do not lease a retail box.

The fastest-growing chains in Apparel & Accessories, by acceleration. The full ranked list, unpaginated.
#CompanyDomainCategorybroker segmentSource categorythe index's own taxonomy, searchable in the app and never displayedFirstlocations at the window's startLastlocations at the latest observationNet newGrowthAccelstores/qtr recently minus stores/qtr earlierBiggest quartershare of the change landing in one quarterRising quartersshare of quarters the count rose in
1Boot Barnbootbarn.comApparel & AccessoriesRetail430568+138+32.1%+2651%100%
2JD Sportsjdsports.comApparel & AccessoriesRetail145243+98+67.6%+1339%100%
3SNIPESsnipesusa.comApparel & AccessoriesRetail281340+59+21.0%+1363%100%
4J.Crew Factoryjcrew.comApparel & AccessoriesRetail523678+155+29.6%+1345%100%
5Rally Houserallyhouse.comApparel & AccessoriesRetail225353+128+56.9%+1038%100%
6Chanelchanel.comApparel & AccessoriesRetail272295+23+8.5%+5.965%86%
7Southern Tidesoutherntide.comApparel & AccessoriesRetail2251+29index coverage still maturing+562%86%
8Aloaloyoga.comApparel & AccessoriesRetail147209+62+42.2%+4.936%100%
9Zarazara.comApparel & AccessoriesRetail273311+38+13.9%+4.537%86%
10Uptown Cheapskateuptowncheapskate.comApparel & AccessoriesRetail151178+27+17.9%+3.856%86%
11Once Upon A Childonceuponachild.comApparel & AccessoriesRetail491516+25+5.1%+3.760%86%
12Shoe Palaceshoepalace.comApparel & AccessoriesRetail189222+33index coverage still maturing+2.849%86%
13Fahertyfahertybrand.comApparel & AccessoriesRetail73102+29+39.7%+2.741%100%
14Vuorivuoriclothing.comApparel & AccessoriesRetail68132+64+94.1%+2.728%100%
15Gallsgalls.comApparel & AccessoriesRetail4753+6index coverage still maturing+2.650%86%
16Assistance League Thrift Shopassistanceleague.orgApparel & AccessoriesRetail135142+7index coverage still maturing+2.343%100%
17Rogers & Hollands Jewelersrogersandhollands.comApparel & AccessoriesRetail48100+52index coverage still maturing+2.237%86%
18Kendra Scottkendrascott.comApparel & AccessoriesRetail159202+43index coverage still maturing+2.147%86%
19Scout & Molly'sscoutandmollys.comApparel & AccessoriesRetail4754+7+14.9%+1.857%86%
20The Rustic Rosetherusticrose.netApparel & AccessoriesRetail1621+5index coverage still maturing+1.760%100%
21Rag & Bonerag-bone.comApparel & AccessoriesRetail4059+19+47.5%+1.726%100%
22Free Peoplefreepeople.comApparel & AccessoriesRetail207238+31index coverage still maturing+1.652%86%
23Lilly Pulitzerlillypulitzer.comApparel & AccessoriesRetail114124+10+8.8%+1.670%86%
24Abercrombie & Fitchabercrombie.comApparel & AccessoriesRetail190240+50index coverage still maturing+1.540%100%
25UNIQLOuniqlo.comApparel & AccessoriesRetail91104+13+14.3%+1.446%86%
26Bella Bridesmaidsbellabridesmaids.comApparel & AccessoriesRetail6670+4index coverage still maturing+1.350%86%
27Lovely Bridelovelybride.comApparel & AccessoriesRetail1519+4index coverage still maturing+1.350%100%
28Veronica Beardveronicabeard.comApparel & AccessoriesRetail3142+11index coverage still maturing+1.355%100%
29Mugsymugsyjeans.comApparel & AccessoriesDining and Drinking3840+2index coverage still maturing+1.350%86%
30Lucchese Bootmakerlucchese.comApparel & AccessoriesRetail3544+9index coverage still maturing+1.344%100%
31State & Libertystateandliberty.comApparel & AccessoriesRetail1320+7index coverage still maturing+1.243%100%
32Ariatariat.comApparel & AccessoriesRetail2943+14+48.3%+1.221%100%
33Custom Inkcustomink.comApparel & AccessoriesRetail5663+7index coverage still maturing+1.257%86%
34J.Hilburnjhilburn.comApparel & AccessoriesRetail2732+5index coverage still maturing+1.160%100%
35The Black Tuxtheblacktux.comApparel & AccessoriesRetail1621+5index coverage still maturing+1.160%100%
36Enzo Customenzocustom.comApparel & AccessoriesRetail1114+3index coverage still maturing+133%100%
37Anine Binganinebing.comApparel & AccessoriesRetail1316+3index coverage still maturing+133%86%
38L.L.Beanllbean.comApparel & AccessoriesRetail99121+22index coverage still maturing+0.946%86%
39Versaceversace.comApparel & AccessoriesRetail7078+8index coverage still maturing+0.938%100%
40Fountfountleather.comApparel & AccessoriesRetail1018+8index coverage still maturing+0.938%100%
41K-Momok-momo.comApparel & AccessoriesRetail2632+6index coverage still maturing+0.850%86%
42Hey Dudeheydude.comApparel & AccessoriesRetail1035+25index coverage still maturing+0.828%100%
43James Persejamesperse.comApparel & AccessoriesRetail4347+4index coverage still maturing+0.825%100%
44Olukaiolukai.comApparel & AccessoriesRetail1317+4index coverage still maturing+0.850%100%
45Active Bodyactivebody.comApparel & AccessoriesHealth and Medicine2325+2index coverage still maturing+0.750%100%
46Sara Campbellsaracampbell.comApparel & AccessoriesRetail1416+2index coverage still maturing+0.750%100%
47Ralph Laurenralphlauren.comApparel & AccessoriesRetail99108+9index coverage still maturing+0.744%100%
48Izabella'izabellabridal.comApparel & AccessoriesRetail1416+2index coverage still maturing+0.750%100%
49Watches of Switzerlandwatchesofswitzerland.comApparel & AccessoriesRetail1012+2index coverage still maturing+0.750%86%
50Mejurimejuri.comApparel & AccessoriesRetail2433+9index coverage still maturing+0.733%100%
51Lucky Feet Shoesluckyfeetshoes.comApparel & AccessoriesRetail2628+2index coverage still maturing+0.750%86%
52Sun Diego Boardshopsundiego.comApparel & AccessoriesRetail2325+2index coverage still maturing+0.750%86%
53Work Worldworkworld.comApparel & AccessoriesRetail2732+5index coverage still maturing+0.540%100%
54Gearhead Outfittersgearheadoutfitters.comApparel & AccessoriesRetail1419+5index coverage still maturing+0.540%100%
55Gomez Western Weargomezwesternwear.netApparel & AccessoriesRetail1518+3index coverage still maturing+0.433%100%
56Duluth Trading Companyduluthtrading.comApparel & AccessoriesRetail5962+3index coverage still maturing+0.467%100%
57Shoetimeshoetime.usApparel & AccessoriesRetail1114+3index coverage still maturing+0.433%86%
58Intimissimiintimissimi.comApparel & AccessoriesRetail5565+10index coverage still maturing+0.460%86%
59Pitayapitaya.comApparel & AccessoriesRetail2225+3index coverage still maturing+0.433%100%
60Peter Millarpetermillar.comApparel & AccessoriesRetail2127+6index coverage still maturing+0.350%100%
61Uniform Advantageuniformadvantage.comApparel & AccessoriesRetail3842+4index coverage still maturing+0.250%100%
62Grace Loves Lacegraceloveslace.comApparel & AccessoriesRetail1519+4index coverage still maturing+0.250%100%
63Balmainbalmain.comApparel & AccessoriesRetail1014+4index coverage still maturing+0.250%100%
64Marine Layermarinelayer.comApparel & AccessoriesRetail7182+11+15.5%+0.236%100%
65Jensen Jewelersjensen-jewelers.comApparel & AccessoriesRetail1822+4index coverage still maturing+0.250%100%
66Big Frog Custom T-Shirts & Morebigfrog.comApparel & AccessoriesRetail7377+4index coverage still maturing+0.250%100%
67Vow’dvowdweddings.comApparel & AccessoriesRetail1317+4index coverage still maturing+0.250%100%
68Givenchygivenchy.comApparel & AccessoriesRetail1726+9index coverage still maturing+0.144%100%
69David Yurmandavidyurman.comApparel & AccessoriesRetail5268+16+30.8%+0.138%100%
70Toyboxlindastoybox.comApparel & AccessoriesRetail2022+2index coverage still maturing+0.150%100%
71Buffalo Exchangebuffaloexchange.comApparel & AccessoriesRetail5961+2index coverage still maturing+0.150%100%
72Grow With Megrow-withme.comApparel & AccessoriesRetail1517+2index coverage still maturing+0.150%100%
73Calzedoniacalzedonia.comApparel & AccessoriesRetail2729+2index coverage still maturing+0.150%100%
74ba&shba-sh.comApparel & AccessoriesRetail1113+2index coverage still maturing+0.150%100%
75King's Jewelrykingsjewelry.comApparel & AccessoriesRetail2628+2index coverage still maturing+0.150%100%
76Gunthersgunthers.coApparel & AccessoriesRetail1517+2index coverage still maturing+0.150%100%
77Vestiquevestique.comApparel & AccessoriesRetail1315+2index coverage still maturing+0.150%100%
78Cindie'scindies.comApparel & AccessoriesRetail3335+2index coverage still maturing+0.150%86%
79Anthropologieanthropologie.comApparel & AccessoriesRetail245301+56index coverage still maturing052%100%
80Halberstadt'shalberstadts.comApparel & AccessoriesRetail1015+5index coverage still maturing-0.160%100%
81DXL Big + Talldxl.comApparel & AccessoriesRetail392446+54index coverage still maturing-0.144%86%
82Glik'sgliks.comApparel & AccessoriesRetail7580+5index coverage still maturing-0.160%86%
83Primarkprimark.comApparel & AccessoriesRetail3547+12+34.3%-0.133%100%
84Salt Lifesaltlife.comApparel & AccessoriesRetail4146+5index coverage still maturing-0.160%100%
85Canada Goosecanadagoose.comApparel & AccessoriesRetail2732+5index coverage still maturing-0.160%100%
86J-Beesj-bees.comApparel & AccessoriesRetail1518+3index coverage still maturing-0.267%100%
87Imrietheshopsatwailea.comApparel & AccessoriesRetail1013+3index coverage still maturing-0.267%100%
88Tecovastecovas.comApparel & AccessoriesRetail3357+24index coverage still maturing-0.229%100%
89Loeweloewe.comApparel & AccessoriesRetail2528+3index coverage still maturing-0.267%100%
90Bvlgaribulgari.comApparel & AccessoriesRetail3336+3index coverage still maturing-0.233%100%
91Carvecarvedesigns.comApparel & AccessoriesDining and Drinking2730+3index coverage still maturing-0.267%86%
92Schuler Shoesschulershoes.comApparel & AccessoriesRetail1215+3index coverage still maturing-0.267%100%
93Jenni Kaynejennikayne.comApparel & AccessoriesRetail2124+3index coverage still maturing-0.267%100%
94Pronoviaspronovias.comApparel & AccessoriesRetail1215+3index coverage still maturing-0.267%100%
95Hermèshermes.comApparel & AccessoriesRetail6169+8index coverage still maturing-0.338%100%
96Alvin's Islandalvinsisland.comApparel & AccessoriesRetail3034+4index coverage still maturing-0.450%86%
97Stiostio.comApparel & AccessoriesRetail1620+4index coverage still maturing-0.450%100%
98Jim's Formal Wearjimsformalwear.comApparel & AccessoriesRetail1719+2index coverage still maturing-0.550%100%
99Crescent Jewelerscrescentjewelers.comApparel & AccessoriesRetail1012+2index coverage still maturing-0.550%100%
100TAG Heuertagheuer.comApparel & AccessoriesRetail3641+5index coverage still maturing-0.760%100%
101Buck Masonbuckmason.comApparel & AccessoriesRetail2941+12+41.4%-0.725%100%
102TravisMathewtravismathew.comApparel & AccessoriesRetail3458+24index coverage still maturing-0.850%86%
1035.11 Tactical511tactical.comApparel & AccessoriesRetail93106+13+14.0%-0.969%86%
104Longchamplongchamp.comApparel & AccessoriesRetail3743+6index coverage still maturing-0.967%86%
105Brilliant Earthbrilliantearth.comApparel & AccessoriesRetail3645+9index coverage still maturing-1.144%86%
106Breitlingbreitling.comApparel & AccessoriesRetail6675+9index coverage still maturing-1.133%100%
107Todd Snydertoddsnyder.comApparel & AccessoriesRetail2332+9index coverage still maturing-1.133%100%
108Loro Pianaloropiana.comApparel & AccessoriesRetail3241+9index coverage still maturing-1.167%86%
109Marc Jacobsmarcjacobs.comApparel & AccessoriesRetail7695+19index coverage still maturing-1.368%86%
110Blue Nilebluenile.comApparel & AccessoriesRetail8999+10index coverage still maturing-1.360%100%
111Indochinoindochino.comApparel & AccessoriesRetail5565+10index coverage still maturing-1.360%100%
112Arc’teryxarcteryx.comApparel & AccessoriesRetail3952+13+33.3%-1.554%86%
113Rothy’srothys.comApparel & AccessoriesRetail2335+12index coverage still maturing-1.850%86%
114Off Broadway Shoe Warehouseoffbroadwayshoes.comApparel & AccessoriesRetail7888+10index coverage still maturing-1.960%86%
115Aritziaaritzia.comApparel & AccessoriesRetail6178+17+27.9%-2.541%86%
116Dr. Martensdrmartens.comApparel & AccessoriesRetail6184+23index coverage still maturing-3.444%86%
1177 For All Mankind7forallmankind.comApparel & AccessoriesRetail6781+14index coverage still maturing-3.550%100%
118Psycho Bunnypsychobunny.comApparel & AccessoriesRetail62102+40index coverage still maturing-4.870%86%
119Fableticsfabletics.comApparel & AccessoriesRetail92126+34index coverage still maturing-568%100%
120Gorjanagorjana.comApparel & AccessoriesRetail52118+66+127%-1152%100%
121Pandora Jewelry this pagepandora.netApparel & AccessoriesRetail1,0371,296+259index coverage still maturing-2643%100%
  • Acceleration is stores per quarter recently minus stores per quarter earlier in the window. Positive means they are opening faster than they were — a chain adding 40 a quarter and holding steady scores 0.
  • Biggest quarter and Rising quarters are the two numbers the credibility gate is decided on, and in the interactive view they appear only inside a hover tooltip on excluded rows. A row passing needs at most 70% of its change in one quarter and a count that rose in at least 85% of quarters.
  • A growth percentage is withheld on any row whose index coverage is still maturing: the count movement is real, but dividing by a base the index was still discovering produces a number rather than a measurement. The counts beside it are unaffected.
Top 25 by net new stores

The most locations added, in absolute terms. A different ordering of the same pool, on this page rather than behind a sort control — and the same twelve columns, because a row that appears here and not in the ranking above must not lose a field to being in the shorter table.

Apparel & Accessories — top 25 by net new stores.
#CompanyDomainCategorybroker segmentSource categorythe index's own taxonomy, searchable in the app and never displayedFirstlocations at the window's startLastlocations at the latest observationNet newGrowthAccelstores/qtr recently minus stores/qtr earlierBiggest quartershare of the change landing in one quarterRising quartersshare of quarters the count rose in
1Pandora Jewelry this pagepandora.netApparel & AccessoriesRetail1,0371,296+259index coverage still maturing-2643%100%
2J.Crew Factoryjcrew.comApparel & AccessoriesRetail523678+155+29.6%+1345%100%
3Boot Barnbootbarn.comApparel & AccessoriesRetail430568+138+32.1%+2651%100%
4Rally Houserallyhouse.comApparel & AccessoriesRetail225353+128+56.9%+1038%100%
5JD Sportsjdsports.comApparel & AccessoriesRetail145243+98+67.6%+1339%100%
6Gorjanagorjana.comApparel & AccessoriesRetail52118+66+127%-1152%100%
7Vuorivuoriclothing.comApparel & AccessoriesRetail68132+64+94.1%+2.728%100%
8Aloaloyoga.comApparel & AccessoriesRetail147209+62+42.2%+4.936%100%
9SNIPESsnipesusa.comApparel & AccessoriesRetail281340+59+21.0%+1363%100%
10Anthropologieanthropologie.comApparel & AccessoriesRetail245301+56index coverage still maturing052%100%
11DXL Big + Talldxl.comApparel & AccessoriesRetail392446+54index coverage still maturing-0.144%86%
12Rogers & Hollands Jewelersrogersandhollands.comApparel & AccessoriesRetail48100+52index coverage still maturing+2.237%86%
13Abercrombie & Fitchabercrombie.comApparel & AccessoriesRetail190240+50index coverage still maturing+1.540%100%
14Kendra Scottkendrascott.comApparel & AccessoriesRetail159202+43index coverage still maturing+2.147%86%
15Psycho Bunnypsychobunny.comApparel & AccessoriesRetail62102+40index coverage still maturing-4.870%86%
16Zarazara.comApparel & AccessoriesRetail273311+38+13.9%+4.537%86%
17Fableticsfabletics.comApparel & AccessoriesRetail92126+34index coverage still maturing-568%100%
18Shoe Palaceshoepalace.comApparel & AccessoriesRetail189222+33index coverage still maturing+2.849%86%
19Free Peoplefreepeople.comApparel & AccessoriesRetail207238+31index coverage still maturing+1.652%86%
20Fahertyfahertybrand.comApparel & AccessoriesRetail73102+29+39.7%+2.741%100%
21Southern Tidesoutherntide.comApparel & AccessoriesRetail2251+29index coverage still maturing+562%86%
22Uptown Cheapskateuptowncheapskate.comApparel & AccessoriesRetail151178+27+17.9%+3.856%86%
23Hey Dudeheydude.comApparel & AccessoriesRetail1035+25index coverage still maturing+0.828%100%
24Once Upon A Childonceuponachild.comApparel & AccessoriesRetail491516+25+5.1%+3.760%86%
25Tecovastecovas.comApparel & AccessoriesRetail3357+24index coverage still maturing-0.229%100%
Top 25 by growth %

The biggest increase against their own starting count. A different ordering of the same pool, on this page rather than behind a sort control — and the same twelve columns, because a row that appears here and not in the ranking above must not lose a field to being in the shorter table.

Apparel & Accessories — top 25 by growth.
#CompanyDomainCategorybroker segmentSource categorythe index's own taxonomy, searchable in the app and never displayedFirstlocations at the window's startLastlocations at the latest observationNet newGrowthAccelstores/qtr recently minus stores/qtr earlierBiggest quartershare of the change landing in one quarterRising quartersshare of quarters the count rose in
1Hey Dudeheydude.comApparel & AccessoriesRetail1035+25index coverage still maturing+0.828%100%
2Southern Tidesoutherntide.comApparel & AccessoriesRetail2251+29index coverage still maturing+562%86%
3Gorjanagorjana.comApparel & AccessoriesRetail52118+66+127%-1152%100%
4Rogers & Hollands Jewelersrogersandhollands.comApparel & AccessoriesRetail48100+52index coverage still maturing+2.237%86%
5Vuorivuoriclothing.comApparel & AccessoriesRetail68132+64+94.1%+2.728%100%
6Fountfountleather.comApparel & AccessoriesRetail1018+8index coverage still maturing+0.938%100%
7Tecovastecovas.comApparel & AccessoriesRetail3357+24index coverage still maturing-0.229%100%
8TravisMathewtravismathew.comApparel & AccessoriesRetail3458+24index coverage still maturing-0.850%86%
9JD Sportsjdsports.comApparel & AccessoriesRetail145243+98+67.6%+1339%100%
10Psycho Bunnypsychobunny.comApparel & AccessoriesRetail62102+40index coverage still maturing-4.870%86%
11Rally Houserallyhouse.comApparel & AccessoriesRetail225353+128+56.9%+1038%100%
12State & Libertystateandliberty.comApparel & AccessoriesRetail1320+7index coverage still maturing+1.243%100%
13Givenchygivenchy.comApparel & AccessoriesRetail1726+9index coverage still maturing+0.144%100%
14Rothy’srothys.comApparel & AccessoriesRetail2335+12index coverage still maturing-1.850%86%
15Halberstadt'shalberstadts.comApparel & AccessoriesRetail1015+5index coverage still maturing-0.160%100%
16Ariatariat.comApparel & AccessoriesRetail2943+14+48.3%+1.221%100%
17Rag & Bonerag-bone.comApparel & AccessoriesRetail4059+19+47.5%+1.726%100%
18Aloaloyoga.comApparel & AccessoriesRetail147209+62+42.2%+4.936%100%
19Buck Masonbuckmason.comApparel & AccessoriesRetail2941+12+41.4%-0.725%100%
20Balmainbalmain.comApparel & AccessoriesRetail1014+4index coverage still maturing+0.250%100%
21Fahertyfahertybrand.comApparel & AccessoriesRetail73102+29+39.7%+2.741%100%
22Todd Snydertoddsnyder.comApparel & AccessoriesRetail2332+9index coverage still maturing-1.133%100%
23Dr. Martensdrmartens.comApparel & AccessoriesRetail6184+23index coverage still maturing-3.444%86%
24Mejurimejuri.comApparel & AccessoriesRetail2433+9index coverage still maturing+0.733%100%
25Fableticsfabletics.comApparel & AccessoriesRetail92126+34index coverage still maturing-568%100%
Top 25 by vs. category

Growth beyond the median for their own category. A different ordering of the same pool, on this page rather than behind a sort control — and the same twelve columns, because a row that appears here and not in the ranking above must not lose a field to being in the shorter table.

Apparel & Accessories — top 25 by category-adjusted growth.
#CompanyDomainCategorybroker segmentSource categorythe index's own taxonomy, searchable in the app and never displayedFirstlocations at the window's startLastlocations at the latest observationNet newGrowthAccelstores/qtr recently minus stores/qtr earlierBiggest quartershare of the change landing in one quarterRising quartersshare of quarters the count rose in
1Hey Dudeheydude.comApparel & AccessoriesRetail1035+25index coverage still maturing+0.828%100%
2Southern Tidesoutherntide.comApparel & AccessoriesRetail2251+29index coverage still maturing+562%86%
3Gorjanagorjana.comApparel & AccessoriesRetail52118+66+127%-1152%100%
4Rogers & Hollands Jewelersrogersandhollands.comApparel & AccessoriesRetail48100+52index coverage still maturing+2.237%86%
5Vuorivuoriclothing.comApparel & AccessoriesRetail68132+64+94.1%+2.728%100%
6Fountfountleather.comApparel & AccessoriesRetail1018+8index coverage still maturing+0.938%100%
7Tecovastecovas.comApparel & AccessoriesRetail3357+24index coverage still maturing-0.229%100%
8TravisMathewtravismathew.comApparel & AccessoriesRetail3458+24index coverage still maturing-0.850%86%
9JD Sportsjdsports.comApparel & AccessoriesRetail145243+98+67.6%+1339%100%
10Psycho Bunnypsychobunny.comApparel & AccessoriesRetail62102+40index coverage still maturing-4.870%86%
11Rally Houserallyhouse.comApparel & AccessoriesRetail225353+128+56.9%+1038%100%
12State & Libertystateandliberty.comApparel & AccessoriesRetail1320+7index coverage still maturing+1.243%100%
13Givenchygivenchy.comApparel & AccessoriesRetail1726+9index coverage still maturing+0.144%100%
14Rothy’srothys.comApparel & AccessoriesRetail2335+12index coverage still maturing-1.850%86%
15Halberstadt'shalberstadts.comApparel & AccessoriesRetail1015+5index coverage still maturing-0.160%100%
16Ariatariat.comApparel & AccessoriesRetail2943+14+48.3%+1.221%100%
17Rag & Bonerag-bone.comApparel & AccessoriesRetail4059+19+47.5%+1.726%100%
18Aloaloyoga.comApparel & AccessoriesRetail147209+62+42.2%+4.936%100%
19Buck Masonbuckmason.comApparel & AccessoriesRetail2941+12+41.4%-0.725%100%
20Balmainbalmain.comApparel & AccessoriesRetail1014+4index coverage still maturing+0.250%100%
21Fahertyfahertybrand.comApparel & AccessoriesRetail73102+29+39.7%+2.741%100%
22Todd Snydertoddsnyder.comApparel & AccessoriesRetail2332+9index coverage still maturing-1.133%100%
23Dr. Martensdrmartens.comApparel & AccessoriesRetail6184+23index coverage still maturing-3.444%86%
24Mejurimejuri.comApparel & AccessoriesRetail2433+9index coverage still maturing+0.733%100%
25Fableticsfabletics.comApparel & AccessoriesRetail92126+34index coverage still maturing-568%100%
Comparison metrics

The eight rows the interactive comparison lays out side by side, for this brand.

Pandora Jewelry — the eight comparison metrics.
MetricValueWhat it is
Locations today1,296at the latest quarterly observation
Locations Q4 '241,037at the first vintage in the window
Net new+259stores added over the window
Growthindex coverage still maturingthe change against this brand's own starting count
Multiple1.2xtoday ÷ start
Acceleration-26stores/qtr vs. the prior half
vs. categoryderived from the withheld growth percentagegrowth minus its category's median
CategoryRetailthe index's own taxonomy, not the broker segment
  • The interactive view compares up to five chains on these same eight rows, indexed to 100 at the first quarter so a 300-store chain and a 3,000-store chain are the same shape.
Comparable apparel & accessories chains by size

The chains immediately above and below this one by location count. Nearest-by-count rather than top-by-count, so every page in a category carries a different set.

Chains nearest Pandora Jewelry by location count.
CompanyDomainLocationsat the latest observationNet newover the windowAccelthe growth rail's ordering keyBiggest quartershare of the change in one quarterRising quartersshare of quarters the count rose in
Catocatofashions.com1,509+22+15100%57%
Finish Linefinishline.com1,471+59-7.2129%43%
H&Mhm.com1,415+34+1056%71%
Journeysjourneys.com1,408+85-19142%29%
Hibbett Sportshibbett.com1,331-7-8.2not scored14%
Kay Jewelerskay.com1,326+90-20126%57%
LOFTloft.com1,214+69-6.8116%57%
Mauricesmaurices.com1,176+21-11195%29%
Lidslids.com1,139+54-12141%43%
Swarovskiswarovski.com1,050+33-8.3127%57%
Zaleszales.com1,045+26-10235%29%
Chico'schicos.com1,014+41-12173%43%
Opening fastest in Apparel & Accessories

Ordered by acceleration, and gated on the two credibility columns plus positive net growth — all four of which are printed here and none of which the interactive rail displays.

The fastest-accelerating chains in Apparel & Accessories.
CompanyDomainLocationsat the latest observationNet newover the windowAccelthe growth rail's ordering keyBiggest quartershare of the change in one quarterRising quartersshare of quarters the count rose in
Boot Barnbootbarn.com568+138+2651%100%
JD Sportsjdsports.com243+98+1339%100%
SNIPESsnipesusa.com340+59+1363%100%
J.Crew Factoryjcrew.com678+155+1345%100%
Rally Houserallyhouse.com353+128+1038%100%
Chanelchanel.com295+23+5.965%86%
  • To appear here a chain needs at most 70% of its change in one quarter, a count that rose in at least 85% of quarters, and net growth above zero. Without those three a 'fastest growing' list confidently links to data artifacts.
Pandora Jewelry by state

The states with enough locations to have their own page — at least 3.

  • The same gate applies to the link and to the page behind it, so no row here points at a state page that does not exist.