lafondita.net · Mexican & Tex-Mex
See where La Fondita opens next →La Fondita has 72 US locations as of Q3 2026, with a net gain of 9 US locations since Q4 2024. This brand's index coverage is still maturing, so growth percentages are withheld.
Counts are quarterly observations of Cobroker's US location index (8 quarterly observations, Q4 2024 to Q3 2026). Openings are counted from individually verified store openings rather than from the quarter-over-quarter difference in the index's record count, and every count reflects what the index observed on that date, so a figure can lag a chain's own reporting.
The five headline numbers, each with the window it is measured over and, where a gate fired, the reason it reads as it does instead of the number.
| Figure | Value | Window | Detail | Why it reads as it does |
|---|---|---|---|---|
| US locations | 72 | As of Q3 2026 | Locations recorded at the latest quarterly observation. | — |
| Net new stores | +9 | 8 quarters · Q4 2024 → Q3 2026 | Change in recorded US locations across the window. | — |
| Verified new locations | the records are majority vendor-batch, or the net movement cannot corroborate them | 8 quarters · Q4 2024 → Q3 2026 | Individually verified openings, not a count difference. | — |
| Growth | index coverage of this brand is still maturing | 8 quarters · Q4 2024 → Q3 2026 | Percentage change in recorded US locations across the window. | This brand's index coverage is still maturing, so growth percentages are withheld. |
| Latest quarter | the openings this pace is computed from are withheld | 1 quarter | Withholding an openings total while publishing its first derivative is not withholding, so the pace and the comparison are withheld with the total. | More location records were added for La Fondita in this window than the chain has ever had in the index, so they cannot all be store openings — a supplier or vendor loading a batch of records at once produces the same signature. The verified-openings figure and the quarterly verdict are withheld until those records are re-checked. |
Every quarterly observation the index holds for this brand, as a raw count and rebased to 100.
| Quarter | Observed | Locations | Indexed | Change |
|---|---|---|---|---|
| Q4 2024 | 2024-11-19 | 63 | 100 | — |
| Q4 2024 | 2024-12-03 | 62 | 98 | -1 |
| Q1 2025 | 2025-03-06 | 64 | 102 | +2 |
| Q2 2025 | 2025-06-10 | 58 | 92 | -6 |
| Q3 2025 | 2025-09-09 | 58 | 92 | 0 |
| Q4 2025 | 2025-12-16 | 66 | 105 | +8 |
| Q1 2026 | 2026-03-18 | 73 | 116 | +7 |
| Q3 2026 | 2026-07-09 | 72 | 114 | -1 |
Each record the index added for this brand inside the window, newest first. They are not all store openings — see the withheld figures above.
| Opened | City | State | Latitude | Longitude | Record created | Place id |
|---|---|---|---|---|---|---|
| Mar 18, 2026 | Randallstown | MD | 39.36101 | -76.77851 | Feb 6, 2026 | 69864a544ae0644b53e106d3 |
| Mar 18, 2026 | West Nyack | NY | 41.09795 | -73.95026 | Feb 6, 2026 | 698649804ae0644b53dd17e1 |
| Mar 18, 2026 | North Fort Myers | FL | 26.65962 | -81.88430 | Feb 6, 2026 | 698645ee4ae0644b53dadf14 |
| Mar 18, 2026 | Midvale | UT | 40.61174 | -111.91007 | Feb 6, 2026 | 698645574ae0644b53d808be |
| Mar 18, 2026 | Cape Coral | FL | 26.65729 | -81.96487 | Feb 6, 2026 | 698645384ae0644b53d77752 |
| Mar 18, 2026 | Grand Rapids | MI | 42.96359 | -85.69754 | Feb 6, 2026 | 698643cf4ae0644b53d0c803 |
| Mar 18, 2026 | Round Lake Beach | IL | 42.37701 | -88.09021 | Feb 4, 2026 | 6983bf65cf02bc0c01945386 |
| Dec 16, 2025 | Granbury | TX | 32.33493 | -97.75609 | Dec 15, 2025 | 6940772298a16e23d3549f3e |
| Dec 16, 2025 | Bronx | NY | 40.83269 | -73.86409 | Dec 15, 2025 | 694073dc98a16e23d34c22bc |
| Dec 16, 2025 | Medford | OR | 42.31827 | -122.86369 | Dec 15, 2025 | 694073dc98a16e23d34c22b6 |
| Dec 16, 2025 | Dover | FL | 27.98928 | -82.24773 | Dec 15, 2025 | 6940643f65d559314aee4685 |
| Dec 16, 2025 | Fort Collins | CO | 40.57831 | -105.07853 | Dec 15, 2025 | 6940618d65d559314ae40bb2 |
| Dec 16, 2025 | Dallas | TX | 32.67759 | -96.65684 | Dec 15, 2025 | 6940611c65d559314ae24f4f |
| Dec 16, 2025 | Houston | TX | 29.81267 | -95.35309 | Dec 15, 2025 | 69405ce865d559314ad2cb6f |
| Dec 16, 2025 | Pharr | TX | 26.19338 | -98.18376 | Dec 15, 2025 | 6940513765d559314abe4ea0 |
| Dec 16, 2025 | Odessa | TX | 31.85255 | -102.51725 | Nov 17, 2025 | 691ba9a2b10b42337a61ca32 |
| Dec 16, 2025 | South San Francisco | CA | 37.64369 | -122.41363 | Nov 17, 2025 | 691b9f97dcebcd6c1cbc0e06 |
| Jun 10, 2025 | Passaic | NJ | 40.87363 | -74.12299 | Jun 6, 2025 | 68430f78479ef1413119b85e |
| Mar 6, 2025 | Rainbow | TX | 32.29564 | -97.73412 | Feb 23, 2025 | 67bb769c8032b677e183b1d9 |
The step array every pace and every verdict on this page is computed from, printed so the arithmetic can be checked.
| Step ends | Openings | Step length | Pace | Batch-suspect | Usable |
|---|---|---|---|---|---|
| Q4 2024 | 0 | 14 | 0 | 0% | yes |
| Q1 2025 | 1 | 93 | +1.0 | 0% | yes |
| Q2 2025 | 1 | 96 | +0.9 | 100% | yes |
| Q3 2025 | 0 | 91 | 0 | 0% | yes |
| Q4 2025 | 10 | 98 | +9.3 | 100% | yes |
| Q1 2026 | 7 | 92 | +6.9 | 100% | yes |
| Q3 2026 | 0 | 113 | 0 | 0% | yes |
The same records, grouped. This is the legible form of the live map's heat layer.
| Code | State | Location records | Most recent |
|---|---|---|---|
| TX | Texas | 6 | Dec 16, 2025 |
| FL | Florida | 3 | Mar 18, 2026 |
| NY | New York | 2 | Mar 18, 2026 |
| CA | California | 1 | Dec 16, 2025 |
| CO | Colorado | 1 | Dec 16, 2025 |
| IL | Illinois | 1 | Mar 18, 2026 |
| MD | Maryland | 1 | Mar 18, 2026 |
| MI | Michigan | 1 | Mar 18, 2026 |
| NJ | New Jersey | 1 | Jun 10, 2025 |
| OR | Oregon | 1 | Dec 16, 2025 |
| UT | Utah | 1 | Mar 18, 2026 |
| City | Location records | Most recent |
|---|---|---|
| Bronx, NY | 1 | Dec 16, 2025 |
| Cape Coral, FL | 1 | Mar 18, 2026 |
| Dallas, TX | 1 | Dec 16, 2025 |
| Dover, FL | 1 | Dec 16, 2025 |
| Fort Collins, CO | 1 | Dec 16, 2025 |
| Granbury, TX | 1 | Dec 16, 2025 |
| Grand Rapids, MI | 1 | Mar 18, 2026 |
| Houston, TX | 1 | Dec 16, 2025 |
| Medford, OR | 1 | Dec 16, 2025 |
| Midvale, UT | 1 | Mar 18, 2026 |
| North Fort Myers, FL | 1 | Mar 18, 2026 |
| Odessa, TX | 1 | Dec 16, 2025 |
| Passaic, NJ | 1 | Jun 10, 2025 |
| Pharr, TX | 1 | Dec 16, 2025 |
| Rainbow, TX | 1 | Mar 6, 2025 |
| Randallstown, MD | 1 | Mar 18, 2026 |
| Round Lake Beach, IL | 1 | Mar 18, 2026 |
| South San Francisco, CA | 1 | Dec 16, 2025 |
| West Nyack, NY | 1 | Mar 18, 2026 |
Ranked by acceleration — opening faster now than they were a year ago.
La Fondita is not in the credible ranking for this category — its pattern looks like a coverage artifact rather than store openings. The two numbers that flagged it are in the key-figures footnotes above.
Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion. They also exclude domains whose index records are departments and facilities rather than distinct stores, and the two identity classes that do not lease a retail box.
| # | Company | Domain | Category | Source category | First | Last | Net new | Growth | Accel | Biggest quarter | Rising quarters |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Chipotle Mexican Grill | chipotle.com | Mexican & Tex-Mex | Dining and Drinking | 3,435 | 3,835 | +400 | +11.6% | +3.3 | 29% | 100% |
| 2 | Taco Palenque | tacopalenque.com | Mexican & Tex-Mex | Dining and Drinking | 55 | 67 | +12 | +21.8% | +2.3 | 42% | 100% |
| 3 | Surcheros | surcheros.com | Mexican & Tex-Mex | Dining and Drinking | 37 | 52 | +15 | +40.5% | +2.1 | 40% | 100% |
| 4 | Velvet Taco | velvettaco.com | Mexican & Tex-Mex | Dining and Drinking | 54 | 62 | +8 | index coverage still maturing | +2.1 | 38% | 100% |
| 5 | Taqueria La Herradura | taquerialaherradura.com | Mexican & Tex-Mex | Dining and Drinking | 17 | 25 | +8 | index coverage still maturing | +2.1 | 63% | 100% |
| 6 | Filiberto's Mexican Food | filibertos.com | Mexican & Tex-Mex | Dining and Drinking | 137 | 145 | +8 | index coverage still maturing | +2.1 | 63% | 86% |
| 7 | Border Town | bordertown.co | Mexican & Tex-Mex | Retail | 18 | 23 | +5 | index coverage still maturing | +1.7 | 60% | 86% |
| 8 | The Mexican | themexican.com | Mexican & Tex-Mex | Dining and Drinking | 110 | 115 | +5 | index coverage still maturing | +1.7 | 60% | 86% |
| 9 | Birrieria Tijuana | birrieriatijuana.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 16 | +5 | index coverage still maturing | +1.7 | 60% | 100% |
| 10 | Anejo Cocina Mexicana | anejococinamexicana.com | Mexican & Tex-Mex | Dining and Drinking | 23 | 29 | +6 | index coverage still maturing | +1.4 | 50% | 86% |
| 11 | Plaza Azteca | plazaazteca.com | Mexican & Tex-Mex | Dining and Drinking | 79 | 92 | +13 | +16.5% | +1.4 | 23% | 100% |
| 12 | Chacho's | chachos.com | Mexican & Tex-Mex | Dining and Drinking | 25 | 28 | +3 | index coverage still maturing | +1 | 67% | 100% |
| 13 | El Viejon | elviejonseafood.com | Mexican & Tex-Mex | Dining and Drinking | 19 | 29 | +10 | index coverage still maturing | +1 | 50% | 100% |
| 14 | Tacos Y Burritos | cenavegan.com | Mexican & Tex-Mex | Dining and Drinking | 19 | 22 | +3 | index coverage still maturing | +1 | 67% | 100% |
| 15 | Beto's Tacos | betostacos.com | Mexican & Tex-Mex | Dining and Drinking | 18 | 24 | +6 | index coverage still maturing | +0.8 | 33% | 100% |
| 16 | Taco Pros | tacopros.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 26 | +13 | index coverage still maturing | +0.8 | 31% | 100% |
| 17 | Mr. Tequila | mrtequilarestaurant.com | Mexican & Tex-Mex | Dining and Drinking | 16 | 20 | +4 | index coverage still maturing | +0.8 | 50% | 100% |
| 18 | Don Pancho | donpancho.net | Mexican & Tex-Mex | Dining and Drinking | 40 | 44 | +4 | index coverage still maturing | +0.8 | 50% | 100% |
| 19 | Bueno Y Sano | buenoysano.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 12 | +2 | index coverage still maturing | +0.7 | 50% | 100% |
| 20 | Taco Nazo | taconazo.com | Mexican & Tex-Mex | Dining and Drinking | 12 | 14 | +2 | index coverage still maturing | +0.7 | 50% | 86% |
| 21 | Tacoria | tacoria.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 18 | +5 | index coverage still maturing | +0.5 | 40% | 100% |
| 22 | Someburros | someburros.com | Mexican & Tex-Mex | Dining and Drinking | 15 | 20 | +5 | index coverage still maturing | +0.5 | 60% | 100% |
| 23 | Taqueria San Luis | taqueriasanluis.com | Mexican & Tex-Mex | Dining and Drinking | 26 | 29 | +3 | index coverage still maturing | +0.4 | 67% | 100% |
| 24 | Teocalli | teocallicocina.com | Mexican & Tex-Mex | Dining and Drinking | 12 | 15 | +3 | index coverage still maturing | +0.4 | 33% | 100% |
| 25 | La Brisa | labrisa.org | Mexican & Tex-Mex | Dining and Drinking | 17 | 20 | +3 | index coverage still maturing | +0.4 | 67% | 100% |
| 26 | Taqueria San Juan | taqueriasanjuan.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 14 | +3 | index coverage still maturing | +0.4 | 67% | 100% |
| 27 | Anna's Taqueria | annastaqueria.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 17 | +6 | index coverage still maturing | +0.3 | 50% | 100% |
| 28 | Rusty Taco | rustytaco.com | Mexican & Tex-Mex | Dining and Drinking | 36 | 42 | +6 | index coverage still maturing | +0.3 | 50% | 86% |
| 29 | Las Casuelas | lascasuelas.com | Mexican & Tex-Mex | Dining and Drinking | 20 | 24 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
| 30 | Rivas Mexican Grill | rivasmexicangrill.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 17 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
| 31 | Victorico’s Mexican Food | victoricos.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 15 | +4 | index coverage still maturing | +0.2 | 25% | 100% |
| 32 | Dos Primos | dosprimos.com | Mexican & Tex-Mex | Dining and Drinking | 29 | 31 | +2 | index coverage still maturing | +0.1 | 50% | 100% |
| 33 | Que Onda | queondatacobar.com | Mexican & Tex-Mex | Dining and Drinking | 14 | 16 | +2 | index coverage still maturing | +0.1 | 50% | 100% |
| 34 | Arsenio's Mexican Food | arseniosmexicanfood.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 12 | +2 | index coverage still maturing | +0.1 | 50% | 100% |
| 35 | Taqueria Chihuahua | taqueriachihuahua.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 12 | +2 | index coverage still maturing | +0.1 | 50% | 100% |
| 36 | Talkin’ Tacos | talkintacos.net | Mexican & Tex-Mex | Dining and Drinking | 17 | 33 | +16 | +94.1% | +0.1 | 31% | 100% |
| 37 | Oscar's Taco Shop | oscarstacoshop.com | Mexican & Tex-Mex | Dining and Drinking | 21 | 26 | +5 | index coverage still maturing | -0.1 | 40% | 100% |
| 38 | Homemade Taqueria | homemadetaqueria.com | Mexican & Tex-Mex | Dining and Drinking | 17 | 20 | +3 | index coverage still maturing | -0.2 | 33% | 100% |
| 39 | Tacos El Rancho | tacoselrancho.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 13 | +3 | index coverage still maturing | -0.2 | 33% | 100% |
| 40 | Mesero | mesero.net | Mexican & Tex-Mex | Dining and Drinking | 10 | 14 | +4 | index coverage still maturing | -0.4 | 50% | 100% |
| 41 | Tacos Don Cuco | tacosdoncuco.com | Mexican & Tex-Mex | Dining and Drinking | 19 | 21 | +2 | index coverage still maturing | -0.5 | 50% | 100% |
| 42 | Miguel's Jr | miguelsjr.com | Mexican & Tex-Mex | Dining and Drinking | 24 | 26 | +2 | index coverage still maturing | -0.5 | 50% | 100% |
| 43 | Escalante's | escalantes.net | Mexican & Tex-Mex | Dining and Drinking | 12 | 14 | +2 | index coverage still maturing | -0.5 | 50% | 100% |
| 44 | Cilantro Taco Grill | cilantrotacogrill.com | Mexican & Tex-Mex | Dining and Drinking | 16 | 22 | +6 | index coverage still maturing | -0.9 | 33% | 100% |
| 45 | Condado Tacos | condadotacos.com | Mexican & Tex-Mex | Dining and Drinking | 42 | 55 | +13 | index coverage still maturing | -1.5 | 54% | 100% |
| 46 | Qdoba Mexican Eats | qdoba.com | Mexican & Tex-Mex | Dining and Drinking | 737 | 827 | +90 | +12.2% | -9.1 | 53% | 86% |
The most locations added, in absolute terms. A different ordering of the same pool, on this page rather than behind a sort control — and the same twelve columns, because a row that appears here and not in the ranking above must not lose a field to being in the shorter table.
| # | Company | Domain | Category | Source category | First | Last | Net new | Growth | Accel | Biggest quarter | Rising quarters |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Chipotle Mexican Grill | chipotle.com | Mexican & Tex-Mex | Dining and Drinking | 3,435 | 3,835 | +400 | +11.6% | +3.3 | 29% | 100% |
| 2 | Qdoba Mexican Eats | qdoba.com | Mexican & Tex-Mex | Dining and Drinking | 737 | 827 | +90 | +12.2% | -9.1 | 53% | 86% |
| 3 | Talkin’ Tacos | talkintacos.net | Mexican & Tex-Mex | Dining and Drinking | 17 | 33 | +16 | +94.1% | +0.1 | 31% | 100% |
| 4 | Surcheros | surcheros.com | Mexican & Tex-Mex | Dining and Drinking | 37 | 52 | +15 | +40.5% | +2.1 | 40% | 100% |
| 5 | Condado Tacos | condadotacos.com | Mexican & Tex-Mex | Dining and Drinking | 42 | 55 | +13 | index coverage still maturing | -1.5 | 54% | 100% |
| 6 | Taco Pros | tacopros.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 26 | +13 | index coverage still maturing | +0.8 | 31% | 100% |
| 7 | Plaza Azteca | plazaazteca.com | Mexican & Tex-Mex | Dining and Drinking | 79 | 92 | +13 | +16.5% | +1.4 | 23% | 100% |
| 8 | Taco Palenque | tacopalenque.com | Mexican & Tex-Mex | Dining and Drinking | 55 | 67 | +12 | +21.8% | +2.3 | 42% | 100% |
| 9 | El Viejon | elviejonseafood.com | Mexican & Tex-Mex | Dining and Drinking | 19 | 29 | +10 | index coverage still maturing | +1 | 50% | 100% |
| 10 | Taqueria La Herradura | taquerialaherradura.com | Mexican & Tex-Mex | Dining and Drinking | 17 | 25 | +8 | index coverage still maturing | +2.1 | 63% | 100% |
| 11 | Velvet Taco | velvettaco.com | Mexican & Tex-Mex | Dining and Drinking | 54 | 62 | +8 | index coverage still maturing | +2.1 | 38% | 100% |
| 12 | Filiberto's Mexican Food | filibertos.com | Mexican & Tex-Mex | Dining and Drinking | 137 | 145 | +8 | index coverage still maturing | +2.1 | 63% | 86% |
| 13 | Rusty Taco | rustytaco.com | Mexican & Tex-Mex | Dining and Drinking | 36 | 42 | +6 | index coverage still maturing | +0.3 | 50% | 86% |
| 14 | Cilantro Taco Grill | cilantrotacogrill.com | Mexican & Tex-Mex | Dining and Drinking | 16 | 22 | +6 | index coverage still maturing | -0.9 | 33% | 100% |
| 15 | Anna's Taqueria | annastaqueria.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 17 | +6 | index coverage still maturing | +0.3 | 50% | 100% |
| 16 | Beto's Tacos | betostacos.com | Mexican & Tex-Mex | Dining and Drinking | 18 | 24 | +6 | index coverage still maturing | +0.8 | 33% | 100% |
| 17 | Anejo Cocina Mexicana | anejococinamexicana.com | Mexican & Tex-Mex | Dining and Drinking | 23 | 29 | +6 | index coverage still maturing | +1.4 | 50% | 86% |
| 18 | Tacoria | tacoria.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 18 | +5 | index coverage still maturing | +0.5 | 40% | 100% |
| 19 | Border Town | bordertown.co | Mexican & Tex-Mex | Retail | 18 | 23 | +5 | index coverage still maturing | +1.7 | 60% | 86% |
| 20 | Birrieria Tijuana | birrieriatijuana.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 16 | +5 | index coverage still maturing | +1.7 | 60% | 100% |
| 21 | Oscar's Taco Shop | oscarstacoshop.com | Mexican & Tex-Mex | Dining and Drinking | 21 | 26 | +5 | index coverage still maturing | -0.1 | 40% | 100% |
| 22 | Someburros | someburros.com | Mexican & Tex-Mex | Dining and Drinking | 15 | 20 | +5 | index coverage still maturing | +0.5 | 60% | 100% |
| 23 | The Mexican | themexican.com | Mexican & Tex-Mex | Dining and Drinking | 110 | 115 | +5 | index coverage still maturing | +1.7 | 60% | 86% |
| 24 | Las Casuelas | lascasuelas.com | Mexican & Tex-Mex | Dining and Drinking | 20 | 24 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
| 25 | Rivas Mexican Grill | rivasmexicangrill.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 17 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
The biggest increase against their own starting count. A different ordering of the same pool, on this page rather than behind a sort control — and the same twelve columns, because a row that appears here and not in the ranking above must not lose a field to being in the shorter table.
| # | Company | Domain | Category | Source category | First | Last | Net new | Growth | Accel | Biggest quarter | Rising quarters |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Taco Pros | tacopros.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 26 | +13 | index coverage still maturing | +0.8 | 31% | 100% |
| 2 | Talkin’ Tacos | talkintacos.net | Mexican & Tex-Mex | Dining and Drinking | 17 | 33 | +16 | +94.1% | +0.1 | 31% | 100% |
| 3 | Anna's Taqueria | annastaqueria.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 17 | +6 | index coverage still maturing | +0.3 | 50% | 100% |
| 4 | El Viejon | elviejonseafood.com | Mexican & Tex-Mex | Dining and Drinking | 19 | 29 | +10 | index coverage still maturing | +1 | 50% | 100% |
| 5 | Taqueria La Herradura | taquerialaherradura.com | Mexican & Tex-Mex | Dining and Drinking | 17 | 25 | +8 | index coverage still maturing | +2.1 | 63% | 100% |
| 6 | Birrieria Tijuana | birrieriatijuana.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 16 | +5 | index coverage still maturing | +1.7 | 60% | 100% |
| 7 | Surcheros | surcheros.com | Mexican & Tex-Mex | Dining and Drinking | 37 | 52 | +15 | +40.5% | +2.1 | 40% | 100% |
| 8 | Mesero | mesero.net | Mexican & Tex-Mex | Dining and Drinking | 10 | 14 | +4 | index coverage still maturing | -0.4 | 50% | 100% |
| 9 | Tacoria | tacoria.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 18 | +5 | index coverage still maturing | +0.5 | 40% | 100% |
| 10 | Cilantro Taco Grill | cilantrotacogrill.com | Mexican & Tex-Mex | Dining and Drinking | 16 | 22 | +6 | index coverage still maturing | -0.9 | 33% | 100% |
| 11 | Victorico’s Mexican Food | victoricos.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 15 | +4 | index coverage still maturing | +0.2 | 25% | 100% |
| 12 | Beto's Tacos | betostacos.com | Mexican & Tex-Mex | Dining and Drinking | 18 | 24 | +6 | index coverage still maturing | +0.8 | 33% | 100% |
| 13 | Someburros | someburros.com | Mexican & Tex-Mex | Dining and Drinking | 15 | 20 | +5 | index coverage still maturing | +0.5 | 60% | 100% |
| 14 | Condado Tacos | condadotacos.com | Mexican & Tex-Mex | Dining and Drinking | 42 | 55 | +13 | index coverage still maturing | -1.5 | 54% | 100% |
| 15 | Rivas Mexican Grill | rivasmexicangrill.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 17 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
| 16 | Tacos El Rancho | tacoselrancho.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 13 | +3 | index coverage still maturing | -0.2 | 33% | 100% |
| 17 | Border Town | bordertown.co | Mexican & Tex-Mex | Retail | 18 | 23 | +5 | index coverage still maturing | +1.7 | 60% | 86% |
| 18 | Taqueria San Juan | taqueriasanjuan.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 14 | +3 | index coverage still maturing | +0.4 | 67% | 100% |
| 19 | Anejo Cocina Mexicana | anejococinamexicana.com | Mexican & Tex-Mex | Dining and Drinking | 23 | 29 | +6 | index coverage still maturing | +1.4 | 50% | 86% |
| 20 | Mr. Tequila | mrtequilarestaurant.com | Mexican & Tex-Mex | Dining and Drinking | 16 | 20 | +4 | index coverage still maturing | +0.8 | 50% | 100% |
| 21 | Teocalli | teocallicocina.com | Mexican & Tex-Mex | Dining and Drinking | 12 | 15 | +3 | index coverage still maturing | +0.4 | 33% | 100% |
| 22 | Oscar's Taco Shop | oscarstacoshop.com | Mexican & Tex-Mex | Dining and Drinking | 21 | 26 | +5 | index coverage still maturing | -0.1 | 40% | 100% |
| 23 | Taco Palenque | tacopalenque.com | Mexican & Tex-Mex | Dining and Drinking | 55 | 67 | +12 | +21.8% | +2.3 | 42% | 100% |
| 24 | Las Casuelas | lascasuelas.com | Mexican & Tex-Mex | Dining and Drinking | 20 | 24 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
| 25 | Bueno Y Sano | buenoysano.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 12 | +2 | index coverage still maturing | +0.7 | 50% | 100% |
Growth beyond the median for their own category. A different ordering of the same pool, on this page rather than behind a sort control — and the same twelve columns, because a row that appears here and not in the ranking above must not lose a field to being in the shorter table.
| # | Company | Domain | Category | Source category | First | Last | Net new | Growth | Accel | Biggest quarter | Rising quarters |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Taco Pros | tacopros.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 26 | +13 | index coverage still maturing | +0.8 | 31% | 100% |
| 2 | Talkin’ Tacos | talkintacos.net | Mexican & Tex-Mex | Dining and Drinking | 17 | 33 | +16 | +94.1% | +0.1 | 31% | 100% |
| 3 | Anna's Taqueria | annastaqueria.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 17 | +6 | index coverage still maturing | +0.3 | 50% | 100% |
| 4 | El Viejon | elviejonseafood.com | Mexican & Tex-Mex | Dining and Drinking | 19 | 29 | +10 | index coverage still maturing | +1 | 50% | 100% |
| 5 | Taqueria La Herradura | taquerialaherradura.com | Mexican & Tex-Mex | Dining and Drinking | 17 | 25 | +8 | index coverage still maturing | +2.1 | 63% | 100% |
| 6 | Birrieria Tijuana | birrieriatijuana.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 16 | +5 | index coverage still maturing | +1.7 | 60% | 100% |
| 7 | Surcheros | surcheros.com | Mexican & Tex-Mex | Dining and Drinking | 37 | 52 | +15 | +40.5% | +2.1 | 40% | 100% |
| 8 | Mesero | mesero.net | Mexican & Tex-Mex | Dining and Drinking | 10 | 14 | +4 | index coverage still maturing | -0.4 | 50% | 100% |
| 9 | Tacoria | tacoria.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 18 | +5 | index coverage still maturing | +0.5 | 40% | 100% |
| 10 | Cilantro Taco Grill | cilantrotacogrill.com | Mexican & Tex-Mex | Dining and Drinking | 16 | 22 | +6 | index coverage still maturing | -0.9 | 33% | 100% |
| 11 | Victorico’s Mexican Food | victoricos.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 15 | +4 | index coverage still maturing | +0.2 | 25% | 100% |
| 12 | Beto's Tacos | betostacos.com | Mexican & Tex-Mex | Dining and Drinking | 18 | 24 | +6 | index coverage still maturing | +0.8 | 33% | 100% |
| 13 | Someburros | someburros.com | Mexican & Tex-Mex | Dining and Drinking | 15 | 20 | +5 | index coverage still maturing | +0.5 | 60% | 100% |
| 14 | Condado Tacos | condadotacos.com | Mexican & Tex-Mex | Dining and Drinking | 42 | 55 | +13 | index coverage still maturing | -1.5 | 54% | 100% |
| 15 | Rivas Mexican Grill | rivasmexicangrill.com | Mexican & Tex-Mex | Dining and Drinking | 13 | 17 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
| 16 | Tacos El Rancho | tacoselrancho.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 13 | +3 | index coverage still maturing | -0.2 | 33% | 100% |
| 17 | Taqueria San Juan | taqueriasanjuan.com | Mexican & Tex-Mex | Dining and Drinking | 11 | 14 | +3 | index coverage still maturing | +0.4 | 67% | 100% |
| 18 | Anejo Cocina Mexicana | anejococinamexicana.com | Mexican & Tex-Mex | Dining and Drinking | 23 | 29 | +6 | index coverage still maturing | +1.4 | 50% | 86% |
| 19 | Border Town | bordertown.co | Mexican & Tex-Mex | Retail | 18 | 23 | +5 | index coverage still maturing | +1.7 | 60% | 86% |
| 20 | Mr. Tequila | mrtequilarestaurant.com | Mexican & Tex-Mex | Dining and Drinking | 16 | 20 | +4 | index coverage still maturing | +0.8 | 50% | 100% |
| 21 | Teocalli | teocallicocina.com | Mexican & Tex-Mex | Dining and Drinking | 12 | 15 | +3 | index coverage still maturing | +0.4 | 33% | 100% |
| 22 | Oscar's Taco Shop | oscarstacoshop.com | Mexican & Tex-Mex | Dining and Drinking | 21 | 26 | +5 | index coverage still maturing | -0.1 | 40% | 100% |
| 23 | Taco Palenque | tacopalenque.com | Mexican & Tex-Mex | Dining and Drinking | 55 | 67 | +12 | +21.8% | +2.3 | 42% | 100% |
| 24 | Las Casuelas | lascasuelas.com | Mexican & Tex-Mex | Dining and Drinking | 20 | 24 | +4 | index coverage still maturing | +0.2 | 50% | 100% |
| 25 | Bueno Y Sano | buenoysano.com | Mexican & Tex-Mex | Dining and Drinking | 10 | 12 | +2 | index coverage still maturing | +0.7 | 50% | 100% |
The eight rows the interactive comparison lays out side by side, for this brand.
| Metric | Value | What it is |
|---|---|---|
| Locations today | 72 | at the latest quarterly observation |
| Locations Q4 '24 | 63 | at the first vintage in the window |
| Net new | +9 | stores added over the window |
| Growth | index coverage still maturing | the change against this brand's own starting count |
| Multiple | 1.1x | today ÷ start |
| Acceleration | +5.9 | stores/qtr vs. the prior half |
| vs. category | derived from the withheld growth percentage | growth minus its category's median |
| Category | Dining and Drinking | the index's own taxonomy, not the broker segment |
The chains immediately above and below this one by location count. Nearest-by-count rather than top-by-count, so every page in a category carries a different set.
| Company | Domain | Locations | Net new | Accel | Biggest quarter | Rising quarters |
|---|---|---|---|---|---|---|
| Plaza Azteca | plazaazteca.com | 92 | +13 | +1.4 | 23% | 100% |
| El Chico | elchico.com | 91 | -10 | +1.3 | not scored | 29% |
| Tacos Mexico | tacosmexico.com | 85 | -4 | +2.2 | not scored | 57% |
| Barberitos | barberitos.com | 83 | -16 | +2.3 | not scored | 43% |
| Pancheros Mexican Grill | pancheros.com | 76 | -14 | +9.9 | not scored | 71% |
| Freebirds World Burrito | freebirds.com | 74 | -8 | +0.8 | not scored | 71% |
| On The Border Mexican Grill & Cantina | ontheborder.com | 68 | -61 | +11 | not scored | 29% |
| Taco Palenque | tacopalenque.com | 67 | +12 | +2.3 | 42% | 100% |
| Federico's Mexican Food | federicosmexicanfood.com | 67 | +2 | +0.1 | 100% | 86% |
| Abelardo's Mexican Fresh | abelardosmexicanfood.com | 65 | +20 | -3.3 | 85% | 86% |
| Rosa's Cafe | rosascafe.com | 64 | +1 | +0.3 | 100% | 100% |
| Pepe's Mexican Restaurant | pepes.com | 64 | -3 | +1.3 | not scored | 86% |
Ordered by acceleration, and gated on the two credibility columns plus positive net growth — all four of which are printed here and none of which the interactive rail displays.
| Company | Domain | Locations | Net new | Accel | Biggest quarter | Rising quarters |
|---|---|---|---|---|---|---|
| Chipotle Mexican Grill | chipotle.com | 3,835 | +400 | +3.3 | 29% | 100% |
| Taco Palenque | tacopalenque.com | 67 | +12 | +2.3 | 42% | 100% |
| Surcheros | surcheros.com | 52 | +15 | +2.1 | 40% | 100% |
| Velvet Taco | velvettaco.com | 62 | +8 | +2.1 | 38% | 100% |
| Taqueria La Herradura | taquerialaherradura.com | 25 | +8 | +2.1 | 63% | 100% |
| The Mexican | themexican.com | 115 | +5 | +1.7 | 60% | 86% |
The states with enough locations to have their own page — at least 3.
| State | Code | Locations |
|---|---|---|
| Texas | TX | 10 |
| California | CA | 9 |
| Florida | FL | 9 |
| New York | NY | 6 |
| Tennessee | TN | 5 |
| Georgia | GA | 4 |
| Maryland | MD | 4 |
| Oregon | OR | 4 |
| North Carolina | NC | 3 |