Where
Every H&M opening, on the map
The wash is where US retail is opening overall. The dots are this brand — drag the timeline to watch them land.
The full report finds the trade areas that look like the ones H&M already wins in — demographics, co-tenancy, traffic.
One release carries most of this change — likely a data-coverage artifact, not store openings.
US locations
As of Q3 2026
Net new stores
8 quarters · Q4 2024 → Q3 2026
Verified new locations
8 quarters · Q4 2024 → Q3 2026
Individually verified openings, not a count difference.
Growth
8 quarters · Q4 2024 → Q3 2026
Latest quarter
1 quarter
Prior quarter not comparable — index batch.
H&MUnverified — One release carries most of this change — likely a data-coverage artifact, not store openings.
Indexed to 100 at the first quarter — the shape is the growth rate, not the store count.
Rankings
The fastest-growing chains in Apparel & Accessories
Ranked by acceleration — opening faster now than they were a year ago.
Placing H&M in its category…
Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion.
| Trend | Compare | |||||||
|---|---|---|---|---|---|---|---|---|
Click any company to compare it against H&M — the chart, the metric table and the link at the bottom of this page all follow.
Compare
H&M against anyone
Indexed to 100 at the first quarter, so a 300-store chain and a 3,000-store chain are the same shape. H&M plus up to 4 others.
Who
Who to call at H&M
The people behind this brand's growth — real estate first.
Real estate
Leadership
Daniel Ervér
CEO
Knowing how fast H&M is growing is half of it. The other half is where they should open next.
We'll find the trade areas that look like the ones H&M already wins in — demographics, co-tenancy, traffic, and the specific neighbourhoods that match.