Where
Every e.l.f. cosmetics opening, on the map
The wash is where US retail is opening overall. The dots are this brand — drag the timeline to watch them land.
The full report finds the trade areas that look like the ones e.l.f. cosmetics already wins in — demographics, co-tenancy, traffic.
One release carries most of this change — likely a data-coverage artifact, not store openings.
US locations
As of Q3 2026
Net new stores
8 quarters · Q4 2024 → Q3 2026
Verified new locations
8 quarters · Q4 2024 → Q3 2026
Individually verified openings, not a count difference.
Latest quarter
1 quarter, against the quarter before it
0 new locations last quarter vs 0 the quarter before
This brand's index coverage is still maturing, so growth percentages are withheld — the counts shown are individually verified store openings.
e.l.f. cosmeticsUnverified — One release carries most of this change — likely a data-coverage artifact, not store openings.
Indexed to 100 at the first quarter — the shape is the growth rate, not the store count.
Rankings
The fastest-growing chains in Beauty & Personal Care
Ranked by acceleration — opening faster now than they were a year ago.
Placing e.l.f. cosmetics in its category…
Rankings exclude companies whose entire rise lands in a single quarter — that pattern is a change in data coverage, not expansion.
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Click any company to compare it against e.l.f. cosmetics — the chart, the metric table and the link at the bottom of this page all follow.
Compare
e.l.f. cosmetics against anyone
Indexed to 100 at the first quarter, so a 300-store chain and a 3,000-store chain are the same shape. e.l.f. cosmetics plus up to 4 others.
Knowing how fast e.l.f. cosmetics is growing is half of it. The other half is where they should open next.
We'll find the trade areas that look like the ones e.l.f. cosmetics already wins in — demographics, co-tenancy, traffic, and the specific neighbourhoods that match.